Thursday October 15, 2026 12:09 pm PDT by Juli Clover
Apple is planning to introduce new OLED touchscreen MacBook Pro models on October 27 or October 28, and the machines could launch on Friday, November 6, Bloomberg's Mark Gurman said during his latest podcast.

Apple retail stores apparently have a "big floor reset" scheduled for the evening of Thursday, November 5, and into Friday, November 6, which Gurman says could be in preparation for the new Macs. The store reset will follow a debut in late October, with Apple planning a creator-focused gathering in Los Angeles to introduce the new products.
Along with the OLED touchscreen MacBook Pro, Apple is rumored to be launching the OLED iPad mini, M6 iMac, and M6 entry-level 14-inch MacBook Pro. Gurman did not say whether there would be a classic Apple event, but suggested Apple will "do something" and will "have those videos" at the "very least."
Gurman previously said Apple might name the new OLED Macs the "MacBook Ultra," but he more recently walked that back and suggested they would be part of the MacBook Pro line. He also said the foldable iPhone could be the iPhone Ultra and that Apple would debut AirPods Ultra, but so far Apple has not embraced the Ultra naming.
The OLED MacBook Pro models could be sold as a higher-end option alongside the current mini-LED models, but new chips are not expected. Apple is said to be using the same M5 Pro and M5 Max chips that are in the existing MacBook Pro models.
If the MacBook Pro models do launch on November 6, Apple will have several weeks of product launches. The iPhone Duo is coming out on October 23, while the HomePod mini 2 launches October 30. The HomeView and the fourth-generation Apple TV 4K will be released on November 13.
Thursday October 8, 2026 1:31 pm PDT by Juli Clover
Apple will introduce new OLED touchscreen MacBook Pro models and an OLED iPad mini "on or around" Tuesday, October 27, reports Bloomberg. The launch will also include an M6 14-inch MacBook Pro and an M6 iMac. The October 27 follows Apple's October 13 debut of a new smart home hub, a revamped Apple TV 4K, and a refreshed HomePod mini. Earlier this month, MacRumors reported that Apple would do ...
Apple is planning to invite content creators to a two-day product showcase in Los Angeles on October 27 and October 28, according to Bloomberg's Mark Gurman. Do not expect a traditional Apple Event with a live-streamed video on either of those days, as Gurman said that these will be "experiences" for content creators, similar to one that Apple is holding in New York this Tuesday, October 13. ...
Thursday October 1, 2026 7:24 am PDT by Joe Rossignol
On his first-ever Power On podcast today, Bloomberg's Mark Gurman said that he believes Apple will introduce its long-rumored 14-inch and 16-inch MacBook Pro models with touch-enabled OLED displays in October or November this year. "Apple, I believe, will introduce its first touchscreen MacBook Pro this fall, as early as October," he said. "It could slip to November, but as early as...