Job Listing Suggests Apple Fitness+ Could Get Live Content

Apple is hiring a Studio Producer for its Fitness+ service with a background in live production, in what could be a hint at the future of the service.

The job listing was posted last month, detailing an in-person role at Apple's Santa Monica studio. It calls for someone with a "strong foundation in live or live-to-tape multi-camera production and a genuine curiosity about where live content is headed next." Apple says it wants a "creative collaborator" who is "excited to experiment with new formats" and "push the boundaries of what live fitness content can be."

The role's actual list of responsibilities reads like Fitness+ production management rather than anything specific to live content. While Fitness+ is not a live service, many of the skills applicable to live production would likely be transferable to its needs.

Apple Fitness+ launched in 2020 as a library of trainer-led workout and meditation videos available on the iPhone, iPad, and Apple TV, all shot in advance and streamed on demand, with Apple Watch integration for workout metrics. Apple has never offered Peloton-style live classes, real-time leaderboards, or scheduled sessions through the service, so the listing's repeated emphasis on live production skills appears to mark new territory, even if the responsibilities section stops short of describing what that live content would look like.

The job listing arrives as Apple continues to consider Fitness+'s future. Bloomberg's Mark Gurman reported in November that Fitness+ was "under review" amid a broader reorganization, describing it as one of Apple's "weakest digital offerings" due to high churn and low revenue. Apple health vice president Sumbul Desai took over the service as part of that restructuring, with the health division now reporting directly to services chief Eddy Cue.

Gurman said in February that the review was still ongoing, and guessed that Apple would eventually merge Fitness+ with the Health app directly in some form, "perhaps offering it as a combined subscription." He did not mention any plans for live content.

Thanks, Anthony!

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