Wednesday August 12, 2026 9:43 am PDT by Joe Rossignol
Apple has secured lower prices for OLED displays for the upcoming iPhone 18 Pro models, according to industry sources cited by South Korea's DealSite.
For example, the report said Apple will pay LG and Samsung around $68 per OLED display destined for the iPhone 18 Pro Max, down significantly from the $110 to $120 that it paid those suppliers for each iPhone 17 Pro Max display.
Apple is said to have made an aggressive push for lower display prices due to the ongoing memory chip shortage, resulting from companies building out powerful AI data centers. The supply-demand imbalance has led to skyrocketing prices for RAM chips used in devices like the iPhone, leading to increased production costs for Apple.
South Korea's The Elec first reported on these negotiations last month.
By securing lower costs for some non-memory iPhone components, such as displays, Apple can partially offset the rising costs of RAM. Even still, the iPhone 18 Pro models are expected to be more expensive than the iPhone 17 Pro models, with market research firms estimating that U.S. starting prices could rise by $200 to $300. If so, the iPhone 18 Pro and iPhone 18 Pro Max could start at up to $1,399 and $1,499, respectively.
Apple already raised prices on Macs, iPads, and select other products in June, but the iPhone was spared. If Apple can secure lower prices for displays and some other components, then perhaps the price increases expected for the iPhone 18 Pro models will be closer to the $200 mark or less rather than $300, but only time will tell.
Apple is expected to unveil the iPhone 18 Pro models and a foldable iPhone this September, so we are only a month away from official pricing info.
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