After raising prices on all Macs and iPads worldwide last month, Apple has now increased the price of iPhone models in Japan.
As spotted by the Spanish blog iPhoneros, the iPhone 16, iPhone 17e, iPhone 17, iPhone Air, iPhone 17 Pro, and iPhone 17 Pro Max all received price increases on Apple's online store in Japan today. Prices increased by up to 11%.
| Model |
Previous Price |
New Price |
Increase |
| iPhone 17 Pro Max |
¥194,800 |
¥214,800 |
10.3% |
| iPhone 17 Pro |
¥179,800 |
¥194,800 |
8.3% |
| iPhone Air |
¥159,800 |
¥177,800 |
11.3% |
| iPhone 17 |
¥129,800 |
¥142,800 |
10% |
| iPhone 17e |
¥99,800 |
¥107,800 |
8% |
| iPhone 16 |
¥114,800 |
¥124,800 |
8.7% |
Apple attributed the Mac and iPad price increases last month to the ongoing memory chip shortage, which has driven up chip prices. In this case, however, the increases are likely due to the Japanese yen's depreciation against the U.S. dollar over the past year.
Apple did not raise iPhone prices today in the U.S. or any other countries that we checked.
Apple also raised the prices of iCloud+ and Apple Music plans in many countries today, including Japan, so price increases are a theme this Friday.
Popular Stories
There is growing speculation that Apple may hike the prices of its iPhone 17 lineup as soon as this month, following CEO Tim Cook's recent comments about "unavoidable" price increases. Last week, Cook told The Wall Street Journal that Apple is no longer able to absorb the increased cost of memory and storage chips, both of which are in high demand from AI and neocloud companies as they...
Soaring demand for the iPhone 17 lineup seems to have finally come to an end, amid rumors that Apple has finally lowered expectations and reduced production plans by 15%. In a pair of posts on Weibo, the leaker known as "Fixed Focus Digital" said the claim comes from reliable sources within the supply chain. The leaker said that the iPhone 17's current outlook "won't hold for long," adding...
Apple has significantly lowered its demand expectations for the standard iPhone 17 because of rising hardware costs, a Chinese leaker claimed today. According to the account "Fixed Focus Digital" on Weibo, some production lines for the standard iPhone 17 this week shifted from an earlier 15 percent reduction to plans to suspend roughly one-third of their capacity. The leaker also claimed...
Instagram Engineering
Shopify Engineering