Following a new AirTag in January, Apple is set to unveil its next new products of 2026 this week. Apple CEO Tim Cook teased that the company will have a "big week ahead," with announcements set to begin this Monday, March 2.
Apple is reportedly planning a three-day stretch of product announcements from Monday, March 2 through Wednesday, March 4, with at least five new products expected to be unveiled, including a lower-cost MacBook, an iPhone 17e, and more.
Other possible products include an iPad Air with an M4 chip, an iPad 12 with an A18 chip and Apple Intelligence support, a MacBook Air with the M5 chip, and MacBook Pro models with M5 Pro and M5 Max chips. We are also waiting for long-awaited Apple TV and HomePod mini updates, but it is unclear if those are coming this week.
Related Reading: What to Expect From Apple's Big Week
Apple invited selected journalists and content creators to an "Apple Experience" in New York, London, and Shanghai on Wednesday, March 4 at 9 a.m. Eastern Time. During these in-person gatherings, attendees will likely receive hands-on time with the new products that Apple unveils between Monday and Wednesday this week.
MacRumors will be attending the "Apple Experience" in New York, so stay tuned to our coverage.
Popular Stories
Thursday February 26, 2026 6:06 am PST by Joe Rossignol
Apple CEO Tim Cook today teased "a big week ahead," with announcements starting Monday. His post included an #AppleLaunch hashtag with a colorful Apple logo, along with a short video that ultimately shows an Apple logo on the lid of a Mac. Apple is reportedly planning a three-day stretch of product announcements from Monday, March 2 through Wednesday, March 4, with up to five new products...
Wednesday February 25, 2026 5:37 am PST by Tim Hardwick
Apple has submitted production line orders for its upcoming foldable iPhone, effectively confirming that the device will launch this year, claims a Chinese leaker. According to the Weibo account "Fixed Focus Digital," assembly lines recently received the orders from Apple, which has apparently allowed the leaker to learn the crease measurements for the device's 7.8-inch inner display....
Thursday February 26, 2026 3:57 pm PST by Juli Clover
Along with the low-cost MacBook, Apple could introduce a refreshed version of the MacBook Air next week. Most of the focus will be on the new machine, but the MacBook Air is expected to get some useful internal updates. M5 Chip The next-generation MacBook Air will adopt the M5 chip, which Apple already introduced in the iPad Pro and MacBook Pro models that came out last year. Apple's M5...
Instagram Engineering
Shopify Engineering