The real goldmine isn’t that Apple gets a cut of every App Store transaction. It’s that Apple’s platforms have the best apps, and users who are drawn to the best apps are thus drawn to the iPhone, Mac, and iPad. That edge is waning. Not because software on other platforms is getting better, but because third-party software on iPhone, Mac, and iPad is regressing to the mean, to some extent, because fewer developers feel motivated — artistically, financially, or both — to create well-crafted idiomatic native apps exclusively for Apple’s platforms.
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